Chrysler’s New “Customer Experience Initiative” Doomed To Fail

In this week’s Automotive News, one of the front-page stories is that Chrysler-Fiat has changed the system they’ve used to make sure that their Ram, Fiat, Jeep, and Chrysler dealers are doing the very best they can to satisfy the customer. Under the old system – the system that Chrysler is killing – dealers were: […]

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